For a generation that shares everything, music listening data still feels impersonal. Platforms report what was played, not why it mattered. That lack of emotional relevance keeps music data from becoming social currency.
Deliverables:
Integrated Campaign
Integrated Campaign
Client:
Tidal
Tidal
Year:
2025
2025
Core Concept:
People don’t just use music to enjoy the moment, they use it to get through it. The right song keeps you moving when you’d rather stop, turning rhythm into momentum.
We positioned music as a form of accountability, using playlists as behavioral signals for real-life routines. By visualizing listening data as Flow identities, TIDAL becomes more than a streaming platform, it’s the soundtrack that helps you show up, push through, and stay in motion.
Core Concept:
People don’t just use music to enjoy the moment, they use it to get through it. The right song keeps you moving when you’d rather stop, turning rhythm into momentum.
We positioned music as a form of accountability, using playlists as behavioral signals for real-life routines. By visualizing listening data as Flow identities, TIDAL becomes more than a streaming platform, it’s the soundtrack that helps you show up, push through, and stay in motion.
Turning listening data into identity
We started with playlists as our data signal. We reframed them as states of motion, the moments people use music to move through their day: running, lifting, focusing, resetting.
Turning listening data into identity
We started with playlists as our data signal. We reframed them as states of motion, the moments people use music to move through their day: running, lifting, focusing, resetting.
Turning listening data into identity
We started with playlists as our data signal. We reframed them as states of motion, the moments people use music to move through their day: running, lifting, focusing, resetting.
Big energy, minimal words
We brought the idea into environments where motion is already happening such as streets, sidewalks, transit corridors
Big energy, minimal words
We brought the idea into environments where motion is already happening such as streets, sidewalks, transit corridors
Flow becomes cultural, not just physical.
TIDAL shows up where movement already lives like runs, races, and community fitness spaces while also bridging into music culture through artist-led moments like a Gunna community run.
Flow becomes cultural, not just physical.
TIDAL shows up where movement already lives like runs, races, and community fitness spaces while also bridging into music culture through artist-led moments like a Gunna community run.
Your movement becomes the message.
Flow Cards turn listening behavior into shareable identity. Tempo, session time, and Flow Mode are translated into bold, UI-inspired visuals designed for Stories and feeds.
Your movement becomes the message.
Flow Cards turn listening behavior into shareable identity. Tempo, session time, and Flow Mode are translated into bold, UI-inspired visuals designed for Stories and feeds.
