Self-care has never been louder or more complicated. Gen Z is surrounded by routines, hacks, and wellness trends, yet the pressure to “do it all” leaves many feeling behind before the day even starts. When everything promises transformation, even the simplest habits get lost.
Deliverables:
Integrated Campaign
Integrated Campaign
Client:
Olly
Olly
Year:
2025
2025
Concept
No one wakes up excited to manage their self-care routine, they just want their day to run smoothly. But in a world of endless wellness advice and “perfect” routines, even the small habits that help the most start to feel optional.
We positioned OLLY as the team behind the scenes, the quiet support system keeping your energy up, stress down, focus steady, and nights calmer. Not the star of the show, not a big life overhaul, just the small daily boost that helps everything else work.
Concept
No one wakes up excited to manage their self-care routine, they just want their day to run smoothly. But in a world of endless wellness advice and “perfect” routines, even the small habits that help the most start to feel optional.
We positioned OLLY as the team behind the scenes, the quiet support system keeping your energy up, stress down, focus steady, and nights calmer. Not the star of the show, not a big life overhaul, just the small daily boost that helps everything else work.
The team behind the scenes
We turned OLLY into visual life support for your day.
The team behind the scenes
We turned OLLY into visual life support for your day.
The team behind the scenes
We turned OLLY into visual life support for your day.
Right place. Right moment.
We took it to the streets and paired real human moments with OLLY, showing up where you might need it most. Bus stops, corners, and everyday paths became touchpoints for simple support.
Right place. Right moment.
We took it to the streets and paired real human moments with OLLY, showing up where you might need it most. Bus stops, corners, and everyday paths became touchpoints for simple support.
Pull up and reset.
We brought the campaign into the real world as a kind of wellness pit stop. Instead of overwhelming people with information, visitors quickly find what they need, grab a sample, and get a quick tip mirroring the campaign’s promise of simplicity.
Pull up and reset.
We brought the campaign into the real world as a kind of wellness pit stop. Instead of overwhelming people with information, visitors quickly find what they need, grab a sample, and get a quick tip mirroring the campaign’s promise of simplicity.
One small boost, right when you need it.
Social turns everyday stress points into scroll-stopping micro-moments. Each post opens on a feeling you recognize like being overwhelmed, distracted, drained, and then introduces OLLY as the simple support that helps you keep going.
One small boost, right when you need it.
Social turns everyday stress points into scroll-stopping micro-moments. Each post opens on a feeling you recognize like being overwhelmed, distracted, drained, and then introduces OLLY as the simple support that helps you keep going.
