Back

Footlocker

It Takes A Village

Sneaker culture often celebrates individual success such as the one who “made it,” the standout, the MVP. But in communities like Compton, success is rarely solo. It’s shaped by neighborhoods, mentors, friends, family, and the everyday people who show up long before the spotlight does.

Deliverables:

Apparel Design Creative Direction Retail Activation

Client:

Footlocker

Year:

2021

Concept

No one becomes who they are alone.
Behind every standout is a circle that helped carry them there.

We positioned the Foot Locker Compton store not just as a place to buy sneakers, but as a cultural home for the community that builds the next generation. By designing a collection rooted in shared identity, local pride, and collective growth, Urbn Natur turned product into a tribute, honoring the families, friends, and neighborhoods that shape individual success.